A Life long
Learner

Few Words

"Throughout my career, I've constantly sought out the best tools to help transform data into insight. Every skill I've acquired along the way is a step forward in this ongoing journey. I believe that the right tool, used in the right way, can change everything. Here I've curated a collection of the skills and technologies that empower me to solve problems and create values."

Soft skills

Critical Thinking
Creativity
Problem Solving
Effective Communication
Collaboration
Adaptability
Time Management
Emotional Intelligence
Active Listening
Presentation Skills
Team Work
Leadership
Open-Mindedness
Empathy
Resourcefulness
Transparency

Hard skills and tools

Data Analytics

  • Data Visualization
  • Business Analysis
  • Data Modeling
  • Machine Learning
  • Report Writing
  • CRM Tools
  • KPI Development
  • A/B Testing
  • NoSQL Databases
  • Data Reporting
  • Data Analysis
  • Statistical Analysis
  • KPI Dashboarding
  • OLS Regression
  • Forecasting

Product Management

  • Product Metrics
  • PRD Writing
  • Retention Analysis
  • User Research
  • Customer journey mapping
  • UI/UX Analysis
  • UI/UX Research
  • Wireframing
  • Cohort Analysis
  • Survey design
  • Customer Lifetime Value Analysis

Marketing Analytics

  • Market Trend Analysis
  • Market Research
  • SEO
  • META Business Manager
  • Content Marketing Analytics
  • Customer Acquisitions
  • Landing Page Optimization

Other

  • Idea Generation
  • E-commerce Analytics
  • Sales Analytics
  • Promt Engineering
  • Artificial Intelligence
  • Story Telling
  • Customer Experience
  • Project Management
  • Project Estimation

Tools I can use

  1. SQL
  2. MS Excel
  3. Tableau
  4. Power BI
  5. Python
  6. Salesforce
  7. Notepad++
  8. Github
  9. MS Access
  10. Google Sheets
  11. Looker Data Studio
  12. Google Big Query
  13. Snowflake
  14. AWS Redshift
  15. Post Gre SQL
  16. My SQL
  17. T-SQL
  18. Mongo DB
  19. Metabase
  20. Jupyter Notebook
  21. IBM SPSS
  22. JIRA
  23. Trello
  24. MIX Panel
  25. MIRO
  26. LucidChart
  27. Hotjar
  28. FIGMA
  29. Amplitude
  30. Woo Commerce
  31. Survey Monkey
  32. SEMRUSH
  33. Firebase
  34. Google Analytics
  35. Google Ads
  36. Google Tag Manager
  37. DOMO
  38. Slack
  39. Discord
  40. Canva
  41. Deepseek
  42. Chatgpt
  43. Codepen
  44. Perplexity ai
  45. Gemini ai
  46. Claude ai
  47. Dall.E
  48. MS Powerpoint
  49. MS word
  50. MS Visual Studio Code
  51. HTML
  52. Wordpress
  53. H2O ai
  54. Reddit
  55. Cursor

Expertise

Business Intelligence

I view data as the cornerstone of strategic decision making, leveraging tools like SQL, Power BI, and Tableau to uncover hidden insights and patterns. By using Regression Analysis , data visualization, and real-time reporting, I enable organizations to transition from reactive to proactive, driving scalable growth through informed, data-driven strategies. My approach empowers teams to not just analyze the past, but to anticipate the future, making data a catalyst for sustained success.

Product Analytics

I leverage A/B testing, deep UI/UX research, cohort analysis, and granular user behavior tracking to iterate and optimize product experiences. By integrating data from user flows, heatmaps, and session recordings, I uncover insights that drive product enhancements. Through rigorous analysis of key metrics such as LTV, CAC, and churn rates. I help teams align product development with both user needs and overarching business objectives, ensuring that every decision is driven by data, and every feature is purpose. built for impact.

Marketing Analytics

I decode consumer behavior through advanced segmentation, sentiment analysis, and in-depth customer journey mapping. Leveraging tools like Google Analytics and Meta Business Manager, I excel at configuring KPIs and tracking user interactions. By extracting actionable insights from complex data, I drive hyper-targeted campaigns that elevate engagement, optimize conversions, and foster long-term customer loyalty.

Did you know?

Learning comes down to a few simple truths. First, making mistakes isn't a setback. It's a shortcut. Every time something goes wrong, your brain adapts, sharpens, and makes sure you don't make that same mistake again. But here's the catch, too many choices and distractions will slow you down. Focus on one thing at a time, and get it right. And here's the thing about memory: it's not a perfect playback. It's a process of reconstruction, constantly changing, evolving. So don't settle for what you think you know. Question, test, challenge it. That's how you truly learn and grow.

Timeline

Professional experience

Year Event Description
2025 Joined Hogarth, a WPP company as Data Analyst Managed the MVP client: PIMCO as Consultant, Marketing Analytics and BI.
2025 Joined Noora Health as Associate Product Manager Being in leadership role, managed the Product operation team.
2025 Joined SAG as Account Executive Managed clients and sold credit cards.
2024 Worked as RDR officer Saskatoon city election.
2024 Joined MGR Workforce as Consultant Enhanced data ecosystems to support scalable and sustainable growth.
2023 Joined Walmart Saskatoon as Sales Associate Managed to work on 7 departments and learned customer experience.
2022 Joined GILDAN as BI Analyst Worked with the Data Science team. Contributed with Tableau Dashboards and data migration.
2021 Joined MILVIK as Commercial Analyst Worked with the Marketing team. Managed website landing pages and Marketing Analytics.
2021 Joined Foodpanda as BI Analyst Managed all the Stakeholders as the only Data Analyst of the Commercial team.
2020 Started as BI Analyst at GoZayaan Managed BI and Product Development.
2019 Joined GoZayaan as Part-time Worked across Finance and Operations teams(6 months rotation).
2017 University Admission Coaching at ADwise I took Maths and General knowledge classes.
2015 Started my Private Tutoring business Had the opportunity to teach 15 students with personalized approach ranging from Class 5 to 11.

Other Experience

Year Event Description
2025 Google BI Professional Certificate Earned Google Professional Business Intelligence Certificate. Average grade: 95%.
2025 Volunteering at Allan Garden Had the opportunity to work with FOAG team at Allan Garden, Toronto.
2024 Post Graduation Certificate Major in Big Data Analytics. School of Continuing Studies, York University.
2024 Certified Data Analyst Completed Several Career tracks in Datacamp.
2023 Moved to Canada Lived in Montreal, Saskatoon and Toronto
2019 Joined Theatre Performing artist at Open Space Theatre
2019 Organized University events CreADive, Corporiddlerz, BUP Cultural fest, Sfuron
2017 Started Musical band Played as Bassist. Metal, Prog, Rock.
2016 Started University Studied BBA in Finance at BUP
2014 Completed HSC Studied Science at Dhaka City College
2012 Completed SSC Studied Science at Md.pur Govt. High School
1995 Birth Year Seen the light for the first time. Took my first breath. Wish me on 31st December!

postscript

As a BI Analyst and former Product Owner with a proven track record of building products from scratch, I am ready to build something great. Throughout my career, I've applied data analytics techniques such as Cohort analysis, Retention Analysis, A/B Testing, Time Series Forecasting and Customer Segmentation / lifetime value to uncover insights that inform product strategy and optimize user experience.

My hands-on experience with tools like SQL, Tableau, Python etc. combined with a deep understanding of Agile methodologies, allowed me to seamlessly transition between analyzing key metrics and driving the product development cycle. I've successfully managed the product lifecycle, leveraging user stories, product roadmaps, and KPIs to align cross-functional teams around a shared vision. Building two products from the ground up gave me invaluable exposure to the complexities of balancing business goals with customer needs while maintaining technical feasibility.

I thrive in dynamic, fast-paced environments where every decision can shape the product's trajectory. I'm passionate about using data to craft innovative solutions and am eager to contribute my skills to continue delivering impactful, user-centric products.